Christians like Seth Godin. He’s become a keynoter at the buzziest conferences in the kingdom. Everywhere you go, someone is talking about Seth’s latest blog post or ebook. It’s fascinating really. On the one hand, he’s an atheist, and yet he has an authority unlike that of the scribes and pharisees. Just today he offered a post about nothing less than love itself. Certainly he seems to understand more about how movements move than the standard church of our day.
Sure, there are all sorts of ways to shame Christians for touting Seth Godin. We should be looking to Athanasius or Mother Teresa, right? We need to be talking about the Holy Spirit more than we do about “marketing.” Of course we do. But the fact remains, we like Seth Godin.
Or maybe it’s just me. I like Seth Godin. Here are a few reasons why:
- If nothing else, Seth Godin is as consistent as the sunrise. He has written a post every day for the past seven years and it is up before I am.
- He keeps it short. When a person can capture their own thinking in concise, compelling ways, they can captivate others.
- He turns conventional thinking on its ear in a way that inspires practical immediate action.
- Seth reframes age old problems, using counterintuitive thinking to reveal the obvious insight.
- He can translate wisdom down to seven simple questions.
- He constantly shows us how creative people with good ideas can change the world through changing culture.
- Godin creates platforms for collaborative thinking through collecting friends and exposing their wisdom.
On we could go and maybe we will pursue this more later. Though I’ll not try and find a corresponding proof-text, I think each of these seven points can be understood in deeply Christian ways. See what I mean? So how about you? Ever heard of Seth Godin? Like him? Why? Can we learn from him? Why not?