The Gospel of Multi-Level Marketing


September 1, 2017

Philippians 2:22-24

22 But you know that Timothy has proved himself, because as a son with his father he has served with me in the work of the gospel. 23 I hope, therefore, to send him as soon as I see how things go with me.24 And I am confident in the Lord that I myself will come soon.


Do you have a downline? Do you know what a downline is? It’s a multi-level marketing concept. Your downline are the people you have recruited to sell whatever it is you are selling and the people they have recruited to sell whatever it is you are selling—all of whose sales accrue to your benefit.

Now, take away the cringe-worthy elements of multi-level marketing and apply the downline concept to the Gospel. Paul has an extraordinary downline, and disciple 1-A in that downline is Timothy.

But you know that Timothy has proved himself, because as a son with his father he has served with me in the work of the gospel.

In Paul’s second letter to Timothy he instructs Timothy concerning his own downline, which remember, is also part of Paul’s downline.

You have heard me teach things that have been confirmed by many reliable witnesses. Now teach these truths to other trustworthy people who will be able to pass them on to others. 2 Timothy 2:2 NLT. 

So here’s the question. Do you have a downline? Have you ever thought about whose downline you belong to? Can you think of a person who would claim to be in your downline? I didn’t grow up in a church context where this concept was lifted up as a real value. There was value placed on being a good, God-fearing Christian citizen who helped other people. There was a lot of lip-service paid to the idea of “making disciples,” but the notion of being a disciple-maker was just not there.

So many churches have some version of “making disciples for Jesus Christ” in their official mission statement. What we really need to be doing is making disciple-makers. See the difference? If our goal was to get chocolate chip cookies to every person in the world what would be better—to make as many chocolate chip cookies as we could make or to make as many chocolate chip cookie makers as we could make? Though seemingly similar, they are quite different missions.

Jesus made it clear. Our commission is to make disciples. The church organization is never going to get that done. Until we start making disciple-makers we are just making cookies.


Abba Father, we thank you for your son, Jesus, who is the ultimate disciple-maker. Bring us into the disciple-maker tradition of Jesus. Come Holy Spirit and make us disciple-makers. We pray in Jesus name, Amen.


  1. So what’s the shape of your downline?
  2. What keeps you from being a disciple-maker?
  3. How do you see the difference between a broad commitment to “making disciples” and the distinctive responsibility and work of being a “disciple-maker?”

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J.D. Walt, is a Bond Slave of the Lord Jesus Christ.


Farmer. Poet. Theologian. Jurist. Publisher. Seedbed's Sower-in-Chief.